Collection: HARRY BEAU & CO. – The Sweet Illusion

At first glance, it’s all innocent. A gummy bear, a childhood memory, a bite of nostalgia. But look closer. Not everything sweet is as harmless as it seems.

The HARRY BEAU, HARRY BOSE, and HARRY BROS sweatshirts are more than designs. They are optical illusions, playing with the line between innocence and danger.
A gummy bear reimagined – bold, rebellious, and untamed.
A nod to our addiction to sugar, caught between pleasure and oblivion.
A subtle yet powerful message: not all that is sweet is safe.

The syringe threat, the discreet skull… Every detail hints at the dark side of sugar culture—a warning wrapped in aesthetic perfection.

These are pieces that provoke, intrigue, and make you smile… until they make you think.

Look closer. Everything is there.