Collection: HYPO ICONS – Sugar Cartel

At first glance, they look harmless. Big, playful, almost cute. But look closer. These hippos aren’t just oversized teddy bears.

They’re counting their sugar. Hoarding it. Selling it.
They’re living off it—because just like every human, they’re addicted to it.

The HYPO ICONS collection is a visual paradox, a clash between childhood innocence and a darker truth. Sugar isn’t just sweet—it’s fuel, it’s survival, it’s power. But it’s also a drug.

Every piece in this collection carries a hidden story. At first, you see the bold, aesthetic designs. Then, when you pay attention, you catch the second layer—the power-hungry hippos, hoarding sugar like a kingpin, the juice boxes, the excess… Everything is there, waiting to be noticed.

Some will see a statement on sugar addiction.
Some will see a fashion statement.
Some will just love the art.

That’s the beauty of HYPO ICONS. It means something different to everyone.

Look closer. What do you see?